The Chevrolet faithful, muscle car enthusiasts, and otherwise vested automotive die-hards have been extremely vocal over the front-end design of the 2019 Camaro SS. A 455 horsepower pony car that’s received no shortage of praise for its performance and driving dynamics. Despite being able to dogfight cars twice or even three times its price on the road course, sales have contracted since the launch of the sixth-generation Camaro, and the design refresh has reportedly done little to change things, say dealers.
2019 Camaro SS models have made their way onto lots over the past month or so, but the take rate and interest in the vehicle has said to have dropped. Hence the snap decision to introduce a “concept” fascia design for the car during next week’s 2018 SEMA Show in Las Vegas. It’s said that the look, which colorizes the cross bar in the center fascia and moves the bowtie logo to the upper grille opening, is being fast-tracked for production, and replace the 2019 Camaro SS fascia as it stands. The original fascia is pictured below, while the “concept” fascia is featured above. Both are official Chevrolet photos.
By putting the bowtie logo in the cross-bar between the two grille inlets, the design was said to have been approved based on a “uniform look” between the 2019 Camaro SS and other Chevrolet passenger cars. We understand that this is all stranger than fiction, but there hasn’t been a brand out there without questionable calls.
Sure, the 2019 Cruze, 2019 Malibu, and other updated passenger cars from the Chevrolet lineup may have a centered Chevy bowtie, but none of them had a blacked-out center fascia that made the bowtie logo appear to be floating in a void of darkness and confusion, which could also be taken metaphorically. Since we highlighted the concept fascia on the Shock Yellow 2019 Camaro SS SEMA show car, readership feedback has been largely well-received, which suggests to us that fast-tracking this revised fascia design to production was a positive move.