GM Internal War Waged Over Camaro’s Return!

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Those reading CamaroNews on the regular already know that we’ve been the go-to source of information surrounding a potential next-generation Chevy Camaro. Just last month, for instance, we brought you exclusive info about a key requirement of the next-gen model – that it must become more affordable than the last-gen car. Now, we’re back with another exclusive – this time with insider info about the status of the next-gen Camaro project as a whole.

Sources familiar with the matter recently told us that a group within GM had worked up a proposal for a seventh-generation Camaro. With support from some GM executives, the group’s purpose was to make a business case for the seventh generation of the iconic muscle car. A plan was generated and compiled, but upon being presented to decision makers, the proposal was “blown apart” due to the business case not being strong enough.

 

In essence, the plan’s key business-level performance targets – including sales volume forecast and profitability figures – were not met to green light the next-gen Camaro.

One source tells us that GM is still kicking the project around. “It’s still in play, but the light at the end of the tunnel is now dimmer,” the source tells us.

That’s all that we have for now, but we’ll report more as we learn it. Until then, be sure to follow CamaroNews for more Chevy Camaro news, Chevrolet news, and around-the-clock GM news coverage.