SEMA 2011 | Hot Wheels Camaro Concept | Chevrolet

LAS VEGAS – Fulfilling the wish of every child who has ever played with one, Chevrolet and Hot Wheels^® have created a life-size Hot Wheels Camaro Concept. The car debuted at the 2011 SEMA Show – the aftermarket industry’s premier display of automotive toys.

The Camaro Hot Wheels concept is inspired by the “Custom Camaro” – the dazzling Spectraflame^® 1:64-scale toy that was part of the original 16 Hot Wheels cars released in 1968. The project was a collaborative effort between the General Motors Design studio in Michigan and the Hot Wheels Design studio in California. Each sketched its own ideas of a life-size Hot Wheels Camaro, compared notes and refined their visions until the concept hit the right note for each group of designers.

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