As the U.S.’s best selling sports car for two consecutive years, the Chevrolet Camaro’s popularity goes beyond the road, to being Facebook’s most-popular vehicle, as well.
With more than 1.8 million fans for the official page, the Camaro has more than any other car. Proving that Chevrolet has reached a younger market, of the 1.8 million fans, 60 percent of them are in the age range of 18 to 34.
Carolin Probst-Iyer is the digital consumer engagement manager for Chevrolet, and she comments that “The community that has grown around the Camaro is truly remarkable. With nearly 2 million fans, people are constantly posting new photos and content, which in turn inspires comments and engagement from other fans. As a result, the community provides an invaluable way for us to communicate directly with the most passionate Camaro enthusiasts and to understand what they like most about their favorite sports car.”
You can finish reading the article here: egmCarTech
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