Chevy Camaro sales decreased in the United States, Canada and Argentina, while increasing in Brazil during the fourth quarter of 2020.
Chevrolet Camaro Sales – Q4 2020 – United States
In the United States, Chevrolet Camaro deliveries totaled 7,549 units in Q4 2020, a decrease of about 34 percent compared to 11,474 units sold in Q4 2019.
During the complete 2020 calendar year, Camaro sales decreased about 38 percent to 29,775 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -34.21% | 7,549 | 11,474 | -38.31% | 29,775 | 48,265 |
Chevrolet Camaro Sales – Q4 2020 – Canada
In Canada, Chevrolet Camaro deliveries totaled 245 units in Q4 2020, a decrease of about 11 percent compared to 275 units sold in Q4 2019.
During the complete 2020 calendar year, Camaro sales decreased about 32 percent to 1,518 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -10.91% | 245 | 275 | -32.11% | 1,518 | 2,236 |
Chevrolet Camaro Sales – Q4 2020 – South Korea
In South Korea, Chevrolet Camaro deliveries totaled 24 units in Q4 2020, a decrease of about 56 percent compared to 54 units sold in Q4 2019.
During the complete 2020 calendar year, Camaro sales decreased about 51 percent to 92 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -55.56% | 24 | 54 | -50.80% | 92 | 187 |
Chevrolet Camaro Sales – Q4 2020 – Mexico
In Mexico, Chevrolet Camaro deliveries totaled 16 units in Q4 2020, a decrease of about 67 percent compared to 49 units sold in Q4 2019.
During the complete 2020 calendar year, Camaro sales decreased about 61 percent to 116 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -67.35% | 16 | 49 | -61.46% | 116 | 301 |
Chevrolet Camaro Sales – Q4 2020 – Brazil
In Brazil, Chevrolet Camaro deliveries totaled 70 units in Q4 2020, an increase of about 141 percent compared to 29 units sold in Q4 2019.
During the complete 2020 calendar year, Camaro sales decreased about 21 percent to 120 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | +141.38% | 70 | 29 | -21.05% | 120 | 152 |
Chevrolet Camaro Sales – Q4 2020 – Argentina
In Argentina, Chevrolet Camaro deliveries totaled 2 units in Q4 2020, a decrease of about 75 percent compared to 8 units sold in Q4 2019.
During the complete 2020 calendar year, Camaro sales decreased about 88 percent to 9 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -75.00% | 2 | 8 | -88.00% | 9 | 75 |
Competitive Sales Comparison (U.S.)
The 34 percent decrease in U.S. Chevy Camaro sales during the final quarter of 2020 keeps the muscle car in third place in its segment by sales volume, behind the Dodge Challenger in first place with 14,605 units and the Ford Mustang in second with 13,453.
Challenger sales improved 2 percent while Mustang sales fell 21 percent. As such, the Camaro’s 34 percent drop was the most significant of the trio.
Sales Numbers – Two-Door Muscle Cars – Q4 2020 – USA
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| DODGE CHALLENGER | +2.15% | 14,605 | 14,298 | 41% | 33% | -13.18% | 52,955 | 60,997 |
| FORD MUSTANG | -21.44% | 13,453 | 17,124 | 38% | 40% | -15.73% | 61,090 | 72,489 |
| CHEVROLET CAMARO | -34.21% | 7,549 | 11,474 | 21% | 27% | -38.31% | 29,775 | 48,265 |
| TOTAL | -16.99% | 35,607 | 42,896 | -20.87% | 143,820 | 181,751 |
Being the segment best-seller, the Challenger also had the highest segment share of 41 percent. The Mustang took 38 percent, while the Camaro held on to 21 percent.
The two-door muscle car segment contracted an average of 17 percent to 35,607 units, meaning Camaro sales fell faster than the segment average.
For reference, we are providing sales results for the expanded two-door, mainstream sports car segment below.
Sales Numbers – Mainstream Two-Door Sports Cars – Q4 2020 – USA
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| DODGE CHALLENGER | +2.15% | 14,605 | 14,298 | 37% | 31% | -13.18% | 52,955 | 60,997 |
| FORD MUSTANG | -21.44% | 13,453 | 17,124 | 35% | 37% | -15.73% | 61,090 | 72,489 |
| CHEVROLET CAMARO | -34.21% | 7,549 | 11,474 | 19% | 25% | -38.31% | 29,775 | 48,265 |
| MAZDA MX-5 MIATA | +53.71% | 2,155 | 1,402 | 6% | 3% | +13.59% | 8,807 | 7,753 |
| NISSAN 370Z | -74.58% | 135 | 531 | 0% | 1% | -18.04% | 1,954 | 2,384 |
| TOYOTA 86 | -25.72% | 205 | 276 | 1% | 1% | -27.13% | 2,476 | 3,398 |
| SUBARU BRZ | +45.53% | 521 | 358 | 1% | 1% | -2.87% | 2,267 | 2,334 |
| FIAT 124 SPIDER | -24.18% | 326 | 430 | 1% | 1% | -35.29% | 1,711 | 2,644 |
| TOTAL | -15.13% | 38,949 | 45,893 | -19.59% | 161,035 | 200,264 |
While similarly-lackluster Q2 2020 results could have been attributed to negative impact of the COVID-19 pandemic, the third quarter performance made it clear that Chevy’s muscle car is being outmuscled (pun intended) by the Challenger and Mustang, as does the continued dip in sales in Q4. The poor performance could make it tough for GM executives to continuing making a business case for the vehicle, though a recent report indicates that The General will extend the production date of the sixth-gen Camaro thru 2026.
The continuous decline in Camaro sales can be attributed to several factors, including higher prices of the sixth-generation model, which pushed many price-conscious buyers to more affordable offerings from Ford and Dodge. The 2019 Camaro refresh aimed to address this competitive disadvantage with a revised trim level structure that covers a broader price spectrum. Notably, the 2019 Camaro became as much as $2,000 less expensive than the 2018 model, specifically on the mid-level LT models.
For the 2020 model year, Chevrolet made the Camaro even more affordable by introducing the all-new Camaro LT1 trim level. The V8-powered LT1 is powered by the same 6.2L V8 LT1 engine as the Camaro SS, but slots between the V6-powered LT models (1LT/2LT/3LT models) and the SS. This makes it more competitively priced than base V8-powered Challenger and Mustang models. However, even these price-related changes haven’t seemed to help the Camaro claw its way back to the top of the sales charts. The Bow Tie brand is currently offering a $2,750 cash discount for select Camaro models.
Other factors that could be contributing to the Camaro not being more popular includes reduced cabin visibility, a lackluster dash and instrument panel design, sub-par interior material quality, as well as little differentiation of the sixth-gen model from its fifth-gen predecessor in terms of “at-a-glance” exterior styling. Chevrolet attempted to address the “little differentiation” issue with revised front and rear fascias on the 2019 Camaro. Alas, the 2019 Camaro facelift wasn’t particularly well-received for SS models, prompting Chevrolet to deliver a second update for 2020 Camaro SS models. It’s also worth noting that Chevy doesn’t seem to be advertising the Camaro as much as key rivals, including Dodge.
Going forward, we don’t believe that Camaro sales will see an uptick unless Chevrolet begins to offer significant incentives on the model, begins to heavily advertise it, or both.
About The Numbers
- All percent change figures compared to Camaro sales for Q4 2019 sales, except if noted
- In the United States, there were 79 selling days for Q4 2020 and 78 selling days for Q4 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
GM Q4 2019 sales numbers:
- GM Q4 2019 sales U.S.A.
- Chevrolet sales Q4 2019 U.S.A.
- Cadillac sales Q4 2019 U.S.A.
- Buick sales Q4 2019 U.S.A.
- GMC sales Q4 2019 U.S.A.
- GM Canada sales Q4 2019
- Chevrolet Canada sales Q4 2019
- Cadillac Canada sales Q4 2019
- Buick Canada sales Q4 2019
- GMC Canada sales Q4 2019
- GM Mexico sales Q4 2019
- GM Mexico sales October 2019
- GM Mexico sales November 2019 sales
- Chevrolet Mexico November 2019 sales
- Buick Mexico November 2019 sales
- GMC Mexico November 2019 sales
- Cadillac Mexico November 2019 sales
- GM Mexico sales December 2019
- Chevrolet Mexico December 2019 sales
- Buick Mexico December 2019 sales
- GMC Mexico December 2019 sales
- Cadillac Mexico December 2019 sales
- GM China sales Q4 2019
- Chevrolet China Q4 2019 sales
- Buick China Q4 2019 sales
- Cadillac China Q4 2019 sales
- GM Brazil sales Q4 2019
- GM South Korea sales Q4 2019
- Chevrolet October 2019 sales South Korea
- Cadillac October 2019 sales South Korea
- Chevrolet November 2019 sales South Korea
- Cadillac November 2019 sales South Korea
- GM December 2019 sales South Korea
- Chevrolet December 2019 sales South Korea
- Cadillac December 2019 sales South Korea
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