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How will GM promote new electric vehicles? One way could be to use the Chevy Camaro name as a new sub-brand.
Why is Chevy discontinuing the Camaro?
As with any vehicle that eventually leaves the market, the Camaro has experienced a precipitous decline in sales since 2019. This impressive muscle car might still be one of the most sought-after models on the roads in America, but it’s not one of the cars that sell well for GM. A new sub-brand might change the story of this performance icon.
Car and Driver tells us the Camaro as a muscle car will be finished at the end of 2024. In its place, we expect to see a 2+2 electric coupe and convertible car. This new car should be a four-door model with a coupe-like sloped roof that might be more enticing to some Camaro enthusiasts that have longed for more doors and access to the rear seat.
In addition to the new cars that could wear this name, we expect to see a pair of crossovers. These could come in two-door and four-door body styles. Both will also be electric vehicles wearing the Camaro name.
After 2024, if you want to drive a two-door Camaro, it will be an SUV.
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