CamaroNews – Challenger Wins February
In February 2018, Dodge sold 6,093 examples of the Challenger. That is 14 less units than they sold in the same month last year, but it is 2,600+ units better than January 2018. Ford sold 5,800 Mustangs and Chevrolet sold 3,680 Camaros – both of which are up compared to January, but with the Challenger growing from month to month by the largest margin, the Dodge muscle led the segment in February 2018 sales.
Things are Bad for the Camaro
In January, the Chevrolet Camaro posted its worst monthly sales numbers since the model returned for the 2010 model year and February isn’t much better. In fact, since the Camaro returned to the lineup, 2018 was the worst year for February Camaro sales and when coupled with the record-low in January – the Chevy muscle car is off to its worst start of the modern era.
To put things into perspective, prior to the arrival of the 6th generation Camaro, the Dodge Challenger had only outsold the Camaro a few times in the past 7 years. In February, the Challenger sold 6,093 while the Camaro has moved 6,547 units on the year, so in one month, the Dodge was only 454 units behind the Chevy’s two-month total for the year.
Having driven the 6th gen Camaro, CamaroNews finds it to be much better than the previous generation and frankly, it shocks me that the new models aren’t selling better. With sales numbers being so low, the company is going to need to do something to move more muscle cars, presumably in the form of another refresh and or incentives offers. Price continues to be a huge issue. You have to keep the price down if you want to move more units!